First, worshipers want to know how their contributions make a difference. Congregational leaders should highlight the specific ways that worshipers financial gifts are changing lives in the congregation and the community. The emphasis should be on ministry rather than on supporting programs.
via Leading Ideas: A Resource for Church Leaders.
About half of American worshipers regularly give 5% or more of their net income to their congregation. However, this statistic obsures important differences by denomination and faith group. Two out of three worshipers in conservative Protestant churches give at this level. Only half (52%) of mainline Protestant worshipers give at the 5%-or-more level. Worshipers in Catholic parishes are the least likely to regularly give 5% or more (only 36% do). An astounding 44% of conservative Protestant worshipers give 10% or more to their local church.